Alumni

Improving Your College Student Retention Rate

As any experienced college admissions professional knows, recruiting quality students is only half the battle. In fact, some studies have shown that 1 in 3 enrolled freshmen will not come back for their sophomore year. Add to this the number of students who choose to transfer and you’ve got quite the challenge on your hands. That said, let’s take a look at some tips for improving the retention rate of your higher education institution. (m

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Using Social Media to Engage Alumni

One of the most valuable resources for colleges and universities today is the former students that share an affinity for their alma mater. Alumni can do many things for a school, including word of mouth marketing and, of course, fundraising. In order to keep former graduates involved and connected to your school, you must find a way to engage them. Social media is a powerful and easy way to do just that. Let’s look at some examples. (more&h

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